What it’s like to be a Media Specialist
The media specialist’s main responsibilities are to respond to media requests and serve as spokesperson and Public Information Officer related to daily utility operations and planned program/project news. They assist in corporate, emergency and crisis public information efforts and ensures message consistency, brand alignment and transparency in compliance with all requirements of a public agency. They develop and lead proactive media outreach in support of utility goals and supports promotion of utility programs including environmental, safety and energy efficiency. They also write, edit and distribute content for all platforms, internal and external and provide graphic and multimedia support as needed.
This person serves as media contact and agency spokesperson in regular public communication, on call, as needed. They develop messaging and talking points including safety messaging and proactive crisis communication planning. They collaborate with local public agencies to ensure consistency and plan for emergency or hazard communication in the service area.
They develop marketing and communications plans for utility programs including environmental, safety and energy efficiency and supports promotion of events, education initiatives and helps to coordinate comprehensive outreach efforts including advertising, media relations, support of event marketing, consumer engagement and branding materials. They create and maintain printed and digital materials related to utility programs, work with third-party contractors and vendors on development of social and online assets, collateral material and multi-media content, ensuring brand consistency and adherence to style guides.
Education: Bachelor’s Degree in communications, journalism, public relations or equivalent field required.
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